Your privacy.

We ask for your email address to send you key Tee 01 fit updates and launch news. Joining is optional and free. A Founders’ 50 slot is a place on this list: it does not purchase or reserve a product. By submitting the form, you ask to receive those emails.

The Founders’ 50 form also asks for the size you wear now and what goes wrong first with your current tees, and, if you choose, what you would pay for a tee that fits. We use these answers to decide which sizes to make after XL and to plan Tee 01.

Fit-test applications

The fit-test form asks for your email address, the size you wear, your height, chest and belly measurements, what fails first on your current tees and whether you can test a sample for a week. It can also take, if you choose, the tee brand that fits you best and what you would pay. We use these answers only to choose testers and shape Tee 01’s sizes. Applying also adds you to the Tee 01 list, and you can unsubscribe at any time.

The Station Method form asks for your email so we can send you the free plan. This is a separate signup from the clothing drop list. Requesting the plan does not sign you up to the Tee 01 list.

We use MailerLite to process signups and send emails. When you submit a form, your email goes directly to MailerLite. The service may also process technical information about the request and interactions with emails. Read MailerLite’s privacy policy ↗ for details.

If you receive a confirmation email, follow its link to finish your signup. Check your spam folder if you are waiting for an email.

You can unsubscribe using the link in our marketing emails. You can also contact us to ask about your information, correct your email address, or request removal from a list.

The Rebuild paperback and PDF purchase links take you to Payhip, which handles checkout, payments and digital delivery. Payment details are entered on the checkout service, not on this website. See the information and privacy terms provided by Payhip at checkout.

Optional website analytics is currently switched off.

When enabled, we ask before loading Google Analytics. If you allow it, analytics cookies help us understand page visits, accepted signup requests and visits to checkout. We do not send your email address or form contents to Google Analytics. Declining does not affect the forms or checkout. You can change your choice using Analytics preferences in the footer when analytics is enabled.

Purchases are processed on Payhip, which has its own privacy information and cookie choices. Analytics reports can differ from confirmed subscriptions and paid orders. Our hosting and email providers may also process technical information needed to deliver their services.

Read Google’s privacy policy ↗ and Payhip’s privacy policy ↗.

Links to Instagram, TikTok, Payhip and other services take you to websites with their own privacy practices.